UK Code of Broadcast Advertising

Did you know that radio ads are fact checked before you hear them? Unlike non-broadcast advertising like web ads and audio ads on Spotify, radio broadcasters are required to check that all the ads they transmit are checked for compliance with the UK Code of Broadcast Advertising (the BCAP Code) before consumers hear them. The BCAP Code requires certain types of radio ad to be approved by Radiocentre’s Clearance service – […]