RADIO INDUSTRY NEWS

Commercial radio innovation drives record audience share

Listening to Severnvalley Radio

Commercial radio has achieved a record share of listeners according to the latest RAJAR figures for the second quarter of 2025. The share is now at 55.7%, growing from 55% in the same period last year and compares to 42.1% for the BBC.

Reflecting evolving listener habits, the figures also reveal that radio listening online is at a record high of 29.3%, well ahead of analogue (AM/FM) listening at 26.6%. For commercial radio alone, online listening now accounts for a third of all listening at 32.9%, which is up from 32.3% in Q2 2024.

Smart speaker listening has also reached a record high with 18.4% of total listening, up from 17% year-on-year. Commercial radio continues to drive this growth with smart speaker listening now up to 22.4% compared to 20.8% in Q2 2024, and above AM/FM listening which is now down to 20.9%.

Meanwhile, commercial radio now has 8.4 million more listeners than the BBC, with 39.5 million people tuning in each week. Commercial radio’s average hours per listener have also seen an increase, up to 14.5 from 14.3 in Q2 2024.

More information about the power and influence of commercial radio can be found on the Radio Centre website.

Facebook
Twitter

More Radio Industry News

Love Radio, Love Severnvalley!
We’re All About You!

Let's talk

Interested in how we could help your business? Get in touch and we’ll help find the package that’s right for you.

How to Listen

Severnvalley Radio
Severnvalley Radio

Severnvalley – Independent Local Radio for South Shropshire & North Worcestershire

© 2025 Severnvalley Radio Group

We use cookies to help personalise and improve your website experience. By using our website you consent to our use of cookies, some of which may have already been set on your device. For further information please see our Privacy Policy and Terms & Conditions.